What Kind of Knowledge is Necessary For a Permon Who Does Not Have IT Background? [closed]

Posted by skyflyer on Stack Overflow See other posts from Stack Overflow or by skyflyer
Published on 2010-06-01T11:45:01Z Indexed on 2010/06/02 1:23 UTC
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marketing

One of my colleagues joined our company, which by the way is a internet company, months ago as an on-line marketing specialist. He majored English in his college and has never deeply touched IT before.

He says that to be a good on-line marketing specialist he needs to lean some basic IT skills in order to deliver superb work.

According to him, things like Search Engine Optimization, monitoring competitors' web sites, design some functionality on web site and so on require IT entree-level knowledge. And he asks me what kind knowledge is helpful for him to do his job.

I am stunted by his question. It is easy enough to answer, things like HTML, CSS, even Photo-shop are required in some job descriptions. Also, I believe some basic understanding of dynamic web site, static web site is helpful to him.

On the other hand, as a techie I still feel my answer is awkward.

What is your opinion on this?

Always lot of thanks to you guys on SO.

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